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DEPARTMENT OF MASS COMMUNICATION

PHILOSOPHY OF THE PROGRAMME

The philosophy of the programme is based on the awareness of the universality and centrality of communication among all humans and in all endeavours. Hence, the focus of the Department is to give functional orientation to students in all spheres of communication in theories, models, elements and practice. The department is to equip students with sound skills and knowledge in how to express ideas, feelings, attitudes and emotions in virtually all areas of Communication by devoting attention to the achievement of proficiency and competence in both print and electronic media. This is with a view to making students to acquire sound communication skills in virtually all areas of Mass Communication, creative writing skills as well as adequate exposure to the methodologies of critical analysis of public discourses. The training is tailored toward helping students to be well grounded in nearly all areas of mass communication so as to achieve successful careers in their chosen occupations and professions anywhere in the world. 

AIM OF THE PROGRAMME

The aim of the programme is to produce graduates who primarily can meet global demands in any field of Mass communication. They are equally expected to be research-oriented, self-reliant and be able to stand the test of time and compete favourably with their counterparts elsewhere in the world in functional communication skills. 

OBJECTIVES OF THE PROGRAMME

The major objectives of the programme are to: 

  1. train students to acquire adequate communicative competence in both print and electronic means of communication as well as in spoken and written varieties of their chosen language(s), thereby giving them a good grounding and effective mastery of the communication skills in its various applications to achieve adequate self-expression and self-actualisation; 
  2. equip students with the knowledge of the various means of mass communication varieties of communication skils as applicable in different professional domains mass communication. These include area such as business communication, legal communication, electronic broadcast media, print journalism, advertising, sports commentaries, public communication (speak in/writing) and biography writing; development communication, film production, public relations etc.
  3. equip students with adequate professional knowledge of mass communication through detailed study and orientation in the various domains mass communication as well as the general and specific philosophy of mass communication; 
  4. adequately prepare students to pursue postgraduate studies in any area of mass communication;
  5. instill in students valuable skills of critical thinking and public spiritedness; and 
  6. orientate students towards self-employment with focus on skills such as writing articles in magazines, speeches, designing and presenting special programs on radio or TV, designing and publishing magazines as well as creative writing and other kinds of original output through independent thought and creativity.

ACADEMIC REQUIREMENTS

(A)    PROGRAMME TITLE: 

 B.Sc. Mass Communication

(B)     ADMISSION REQUIREMENTS

Admission Requirements for UTME Candidate

Credit level pass in five (5) subjects in the SSCE/GCE/NECO ‘O’ Level or their equivalent must be obtained at not more than two sittings and must include English, Literature-in-English, while the other 3 subjects must be from Arts or Social Sciences related courses   and also present at least the yearly minimum cut - off mark which will be determined by University Senate in UTME result. In addition, Kings University conducts screening exercises for all candidates seeking admission into the University.

Requirements for Direct Entry Candidate

Credit level pass in five (5) subjects in the SSCE/GCE/NECO O/L or their equivalent which  must be obtained at not more than two sittings and must include English, Literature-in-English and any other 3 subjects from Arts related courses and also present a minimum of 7 points in GCE Advance level / IJMB / JUPEB or Merit in two (2) core subjects in NCE.

(C)    INFORMATION ON ACADEMIC MATTERS 

A candidate offered provisional admission into Kings University becomes a bonafide student of the University after completing his/her registration and matriculation exercises. Any student involved in falsification of his/her credentials or results will have his/her registration nullified. The Degree programme lasts for four academic years for UTME and three academic years for Direct entry students, which is run on Course Unit System basis. Each academic session is divided into two semesters, namely: Manna (First) and Quail (Second) semesters and each semester consists of 15weeks of teaching and two weeks of examination. 

(D)    MODE AND DURATION OF STUDY

The mode of study shall be full-time. The duration of study shall be either eight (8) semesters for Regular candidates or six (6) semesters for Direct Entry candidates.

(E)     STRUCTURE OF THE DEGREE PROGRAMMES 

All Academic Programmes in the Department of Mass Communication have three components. 

  1. (a) Compulsory University Courses taken at 100-400 Levels. 

(b) Compulsory Faculty Courses taken at 100-400 Levels.

(c) Departmental Courses taken at 100-400 Levels.

The status of each course, that is, Core, Elective or Optional is determine through the student’s workload.

  1. Students Industrial Work Experience Scheme (SIWES),is compulsory for students at 300 Level. This is undertaken during the Quail semester of 300 Level.
  2. Compulsory student seminar and research projects are taken at 400 Level. These will expose the students to the art of public presentation of scientific data and how scientific investigations are carried out in the various disciplines

The minimum number of courses to be passed before graduation is programme specific; and is well documented in the programme’s curriculum. 

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