UTME Entry Requirements

• Credit level passes in 5 subjects including English, Literature-in-English, while the other 3 subjects must be from Arts or Social Sciences related courses
• Acquire the UTME cut off mark

Direct Entry Requirements

• Credit level passes in 5 subjects including English, Literature-in-English and any other 3 subjects from Arts related course.

• Present a minimum of 7 points in GCE Advance level / IJMB / JUPEB or Merit in two (2) core subjects in NCE.

Enrolled students have  the following funding options:

• Scholarships
• Flexible Payment Plans

• • Journalistic termination.
  • Typographic, layout and design of Newspaper/Magazines.
  • Editing and graphics 
  • Nature and News value
  • News judgment
  • Communications laws 
  • Ethics of mass communication 
  • The A-F-O-B of News (i.e. Accuracy, Fairness, objectivity and balance in News writing and reporting.
  • Major sequences of mass communication.
  • Principles of Agenda Setting in Mass Communication.
  • Press freedom and censorship.
  • Freedom of information;
  • Freedom of speech
  • Freedom of the Press
  • Principles and practice of Public Relations and Advertising 
  • Broadcasting ethics and frequency modulation.
  • Newsroom and studio controls.
  • Theory and concepts of mass media and development.
  • Communication models.
  • Research methods in mass communication.
  • Characteristics and determinants of News.
  • The inverted pyramidal structure of News reporting.
  • The five – WS and the H in News writing.
  • Features and feature-writing.
  • Concepts of misinformation, disinformation, and propaganda in the mass media.
  • Techniques, strategies, planning and tactics of Public Relations and Advertising copywriting and promotion.
  • Concepts of Press Conferences.
  • Editorial and editorial writing.
  • Page make-up.
  • Essentials of attributions in news writing.
  • Copy format concepts.
  • Online broadcast.
  • Corporate Social Responsibility
  • Comparative analysis of Marketing/Sales Promotion/Advertising/ and Public Relations
  • Crisis Management

  Competencies and Skills

  Related cognitive abilities and skills required should include:-

  (a) Ability to quickly identify news and news values.

  (b) Ability to recognize and respond to the social responsibilities of the press. 

  (c) Capability to manage human beings under pressure in the newsrooms and on the news beats.    

  (d) Ability to demonstrate commitment to professional excellence right from the media attachment programmes and activities for the award of the degree.

   

  Behavioural Attributes

  (a) Mass communication students should understand and appreciate the socio-cultural, and socio-political settings of the communities they serve. 

   

  (b) They should be able to set the Agenda for the public discourse in their reportage, editorials, features, etc.

   

  (c) Should be able to see TRUTH as the cornerstone of good and responsive journalism.

   

  (d) Should be able to uncover rather than cover-up corruption in the society 

  (e) Understand the psychology of human behaviour so as to write logically about them.

  (f) Should be able to serve as the VOICE for the VOICELESS in the community they serve.

  (g) Should have and be able to demonstrate superb public relations at all times organization’s systems and data.